In an article from Mashable featuring Trident Gum, showed this ad in USA Today on December 18th:

I find this ad amazing. It brings the community exposure. Who doesn’t want to see their name on a print ad in USA Today? The only call to action in this print ad is to follow them on Twitter.

Using testimonials to enhance the taste of their gum is exactly what any company would want to be doing with their gum, I’m glad Trident selected Twitter as their channel of communication. Its much more accessible than Facebook statuses (after their whack-o change in privacy policies)

It is interesting to see that they did it on a form of traditional media, where non/lesser savvy-twitter users may tend to flock. This brand of gum for sure has shown me their acceptance of social media as a form of communicating and by broadcasting their testimonials on a form of traditional media, makes me think that their intention is wanting to bring non-Twitter users on Twitter to make a change.

Extreme nerdiness alert:

I was looking through my Google Reader, and I stumbled upon the most interesting thing from one of my favorite blogs, adverlab.

World of Warcraft - DEAD BODY SPAM.

World of Warcraft characters use this hack to get into a territory (in this photo, Stormwind of the Alliance faction) They use a robot hack to create level 1 characters, drop the character from really high up, and they die in a way that creates a part of the letter.

Even though GMs (Game Masters) are extremely adamant about taking out this sort of “spam”, it’s extremely effective. This specific advertisement is a gold-selling website, where you pay real money for WoW money.

Advertising in an area that does not have any advertisements gets my attention (even though it is done unethically). The creativity behind this “dead” ad if you will, is both humorous and creative — an excellent tactic to gain buzz.